Tourist Attraction Redesign

Website, adverts and leaflet illustrations

Task

A local Tudor tourist attraction needed a new website after working with a local SEO company. Visitors to their old site found it confusing and tricky to navigate and left the site before finding the contact page.The task was to redesign and build a website that would draw in new visitors straight from Google and direct them to book weddings, school trips, corporate events and parties.

Result

After launch, the new succinct and modern looking website proved a huge success. Wedding bookings rose dramatically, educational trip bookings increased and the website traffic improved month on month.

The new website structure not only helped visitors who landed on the home page to find what they were looking for, but also aided new visitors who entered via the search engine optimised search terms. Returning traffic also improved because visitors had a reason to go back to the site. The content remained current now that staff could easily update the website information, post regular news stories and upload new events and promotions within WordPress. The new look design was transferred onto printed materials and online advertising.