Children’s Soft Play Centre Branding

Logo design and illustration

Task

To work on an entire new identity and name for a pre-school soft play centre. The owners wanted a fun brand based on two boy and girl characters that would live in an adventurous location. The name of the brand needed to reflect the playful nature of these two characters and capture a sense of movement and action that the kids would experience in the play centre.

Result

The soft play centre logo and characters received high praise from the client and market research. Unfortunately the soft play launch was put on hold, but we are optimistic it may resurface in the future.