Magazine Publisher Digital Marketing

Online promotional materials

Task

While in employment at Aceville Publications I was involved in a diverse range of fast-paced projects for multiple B2B and B2C magazines ranging from Teach Primary, Crafts Beautiful, Grow Your Own, Classic Cars and Gun Mart.

During this time I worked on many digital projects including e-newsletter campaigns, subscription web pages, competition sign-ups, social media adverts and more.

Progression

Through showing willingness in motion graphics and video, I was promoted to lead the video and sound production for the magazines’ online videos, working to produce promotional material for major companies such as Staedtler FIMO® and Janome sewing machines, examples of which you can view below.

In addition, I also worked on other significant projects such as FIMO® Originals exclusive competition web page design and development.

Result

Our engaging demonstration videos for Janome and FIMO® clay received over 110,000 streams and The Crafts Channel became a firm favourite with subscribers with views now reaching over 1 million on some videos.

Our popular e-newsletter campaigns also grew to over 130,000 recipients.