Motorsport Manufacturers Design

Printed promotional materials

Task

A manufacturer for the motorsports industry, mainly focusing on stock car racing and Nascar, needed new designs to help their transition from the UK to the USA. They found out that some American companies weren’t keen that the company appeared to be based in the UK and were put off to work with them. The task was to design new printed items that focused on the company’s new factory in Mooresville and state that the car parts were made in the US.

Result

The introduction of the American flag and Made in Mooresville strap line on printed leaflets and line cards were well accepted. The campaign was a success and helped the company make their own mark in the industry.

Process

• Branding co-design
• Advert design
• Leaflet design

Created at Phelan Barker